Artists and creative entrepreneurs…it’s that time of year again!
Business & Arts NL is working on the 2022 edition of our popular Local Holiday Gift Guide, and we want you to be part of it!
The Holiday Gift Guide is an interactive PDF that lets shoppers click on a product image, taking them directly to your products page or website – providing another avenue to showcase your work and reach new audiences. Check out our FAQ below for more information.
Please refer to last year’s guide to get an idea of content, interactivity and layout: https://businessandartsnl.com/holiday-gift-guide/
Did You Know?
The Holiday Gift Guide isn’t used just during the holiday season, but year-round. Occasionally, members of the business community reach out to us seeking products by local creators for gift ideas, swag bag items, etc. If you sell items that are of a lower price point, that can be reproduced in larger quantities, it’s a great idea to submit those too!
Interested? Please submit!
If you’d like to take part, please complete and submit our online application form by Friday, October 21, 2022.
Submission Guidelines
Artists are invited to submit three different items they’d like to have featured in the guide. We recommend choosing three items that are most likely to draw people to your online store or website.
For each item you will need to provide the following:
- Product title/name for each item
- An image of the product/service
- Required dimensions 6” (w) by 6.5” (h) at minimum 72ppi or 517px (w) by 560px (h)
- Images submitted with different proportions will be cropped to this format, which is roughly square
- Price (or price range) for each product
- A link to the specific product page on your site
Artist Information
- Your name or business name
- A short description of your business, or of the product/service you’d like featured (140 words max)
- Information/website on where to purchase your products/artwork (choose 1)
- Website of the online store
- Etsy page or
- Website of a retailer that carries your products
- Social media handles (we use Instagram, Facebook and Twitter)
Last year, our guide featured over 140 items (everything from NL-inspired holiday greeting cards and ornaments to handmade jewellery, custom quilts, ceramics and more) from 54 artists and arts groups.
- 67% of participating artists said they saw an increase in sales
- 1,900 shoppers browsed the guide
- Local media outlets, including The Telegram and CBC, also helped spread the word about the initiative.
Here’s what a few of the artists had to say:
“I had customers coming in purchasing and placing orders saying they had seen my work in the catalog!”
“The gift guide definitely drove more people to my Facebook/Instagram and helped me make more sales than I would have without it.”
“This was a great opportunity for me to market my products and extend my reach.”
FAQS:
Deadline
The deadline to submit is Friday, October 21, 2022.
Eligibility
Whether you normally sell your products at craft fairs/farmers’ markets, local shops or via your website, or you’re an emerging artist who doesn’t yet have an online shop – there’s room for everyone! Each artist will receive 1 page in the guide. Please refer to last year’s guide to get an idea of content, interactivity and layout: https://businessandartsnl.com/holiday-gift-guide/
I don’t have an online store can I still submit?
Yes! Artists who don’t have an online store or website will need to provide information on where to buy their work. This could be an email address for placing orders, a link to a Facebook or Instagram page, a link to an Etsy store page, or a link to another local retailer who carries your work.
Is there a limit on the number of pieces I can submit?
Yes, 3 samples of work that showcase the type of products or work you sell.
What format should I be submitting in?
JPGs under 10MB. Please label each file with the following format 01_Artists_Name
- Required dimensions 6” (w) by 6.5” (h) at minimum 72ppi or 517px (w) by 560px (h)
- Images submitted with different proportions will be cropped to this format, which is roughly square
What type of artwork or products can I submit?
Submissions could include but are not limited to:
- Lower priced items for staff gifts or swag bags
- New album releases
- Christmas albums or holiday music
- Digital prints of original artwork or illustrations
- Holiday cards and gifts
- Ceramics and pottery
- Textile and fibre arts
- Arts organizations – gift certificates and membership sales
- Tickets to performances
- Candles and crafts
- Local books, publications and subscriptions
- Check out last year’s guide for some great examples
Questions?
Please contact info@businessandartsnl.com. We will get back to you within 2 business days.
