Business Workshops for Artists - Free Online Workshop

Incorporation vs Sole Proprietorship

Wednesday, May 13, 12:30 - 2:30 pm

Incorporation vs Sole Proprietorship

Are you a self-employed artist or running a small arts-based business and wondering whether to incorporate?

This practical webinar breaks down the key differences between operating as a sole proprietor and incorporating your business. We’ll explore when incorporation makes sense, the costs involved, and what it means for your taxes and personal liability. Designed specifically for artists and creatives, this session will give you the knowledge and confidence to make informed decisions about structuring your business as it grows.

This workshop will be presented by James Lanning and Jennifer Collins from Keen Financial Services. Keen is a locally-owned and operated financial services company. Through comprehensive financial services rooted in technology, we work with our clients as passionate partners to bring clarity and efficiency to their organizational finances.


James has over 11 years of experience working in various roles in businesses ranging from Financial Controller to Director of Operations. He graduated from Memorial University with a B. Comm in 2014, earned his CPA in 2017, his Master’s Certificate in Project Management in 2018, and completed the Oxford Strategic Innovation Programme in 2021. He is a perpetual learner, and has taken a keen interest in improving the lives of business owners and individuals alike by providing them with accurate, timely and consistent financial information so they can focus on growing their businesses.

Jennifer has over 20 years of bookkeeping experience leading an accounting department of over five bookkeepers responsible for over 30 companies and over 1,000 employees. She has completed the Certified Professional Bookkeeper (CPB) designation and is an expert in all things bookkeeping. She’s taken a keen interest in the intersection of accounting and technology, and is continuously learning new ways to improve the accounting process for her clients. Her vast experience, energy and ambition provides her with all the tools to give you and your company financial peace of mind.

This program is supported by


This program is supported by our sister organization, Engaging Community & Arts NL. Support our work by making a donation today.

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Tax Preparation for Self-Employed Artists