Who We Are

(Un)Common work to elevate arts, business, and communities


Our Mission

We are committed to empowering the creative sector by fostering connections, building capacity, and supporting the sustainable growth of artists and arts organizations. We facilitate meaningful collaboration between creative individuals, businesses, and the arts community to drive innovation, mutual understanding, and the exchange of resources and ideas. We do this because we know that the arts are vital to the identity and economic future of Newfoundland and Labrador.

Our work includes: 

  • Capacity Building: We help artists and arts organizations improve their business skills by offering workshops and training, connecting pro bono supports, and hosting mentorships. 

  • Connections: We help partners in the public and private sectors hire artists for jobs big and small, from buying local thank you gifts to commissioning iconic public artworks. 

  • Community: We build community by hosting events that bring together creative people from across sectors to learn from each other and be inspired together, and share stories of creative partnerships across the province.


Programs and Services

We do this through a full slate of programs, services, and direct facilitation of collaborations. Some of our most recent work includes:

  • Programs that train and match volunteers and arts boards, and help arts organizations improve their business practices and overcome hurdles.

  • Events focused on how to find, channel, and capitalize on creativity; conversations between arts and business, featuring, for example, Rick Mercer and Taylor Young. Other events focus on novel partnerships between arts and business, like Horizon Maritime’s Indigenous Artist Residency, and MINI St. John’s Art Car

  • Partnerships with organizations like the Genesis Centre, Horizon Maritime, Memorial University, and the St. John’s International Airport who work with artists to commission new works, bring people together, and inspire passersby and customers.

  • Materials like the Local Holiday Gift Guide, which featured 89 NL artists and helped over 1700 customers shop local and handmade last year. 

  • …and much, much more!


Members

Our work is supported by our members; businesses and organizations across the province who believe in the power of creativity, that a vibrant creative community contributes to a resilient economy, and who embrace arts and culture as part of what makes Newfoundland and Labrador attractive and unique.


Staff


Our Board of Directors