Narrative Marketing Workshops for Artists and Arts Organizations

A series of hands-on workshops offering practical tools and strategies for weaving narrative and impact into your communications.

Narrative Marketing at the Grassroots Level

John Devereaux, Perfect Day Canada

January 28,  2026

11:00AM- 12:30PM

This introductory session lays the foundation for narrative marketing, focusing on accessible, realistic tools for small teams and solo artists. Participants will learn how to craft strong stories from real impact, even with limited time and resources.

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Supported by the Atlantic Canada Opportunities Agency

Business Workshops for Artists

Professional development for a more resilient arts sector.

Supported by



Explore Past Topics

Our workshops cover a variety of topics to help artists and arts organizations gain skills and knowledge to run their businesses.

Questions? Contact program coordinator Hazel Eckert at hazel@businessandartsnl.com

  • Employment Law for Arts Organizations

    Navigating Contracts

    Incorporation vs. Sole Proprietorship

    Intellectual Property Law

    Navigating Corporate Sponsorships

  • Income Tax for Freelance Artists

    Fundraising for the Arts

    Major Gifts, Making the Ask and Donor Stewardship

    Navigating Corporate Sponsorships

    Budgeting and Cash Flow

  • Social Media 101

    Writing a Press Release

    What’s in a Brand?

    Digital Marketing

    Search Engine Optimization (SEO)

  • Building Accessibility Confidence 101

    Nonprofit Governance Best Practices

  • Grant Writing

    Strategic Planning

    Writing an artist bio


With support from:


This program is supported by our sister organization, Engaging Community and Arts NL. Help keep this programming free by making a donation today.

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