Case Study
GV80 Art Car
Putup Ni’kmaq
(Whale Family)
The 2021 Genesis GV80 Art Car was created by Vanessa Iddon. This was the first Art Car commissioned by Business & Arts NL and Capital Auto Group. This project created a movable piece of public art to promote the launch of the Explore Art NL public art app and showcase Genesis St. John's commitment to supporting local arts.
Our Role
Business & Arts NL and Capital Auto Group have collaborated on Art Cars in 2022, 2023 and 2025.
Our role includes:
Crafting a Call for Submissions and circulating it throughout the arts community in NL
Answering applicant questions about the opportunity
Collecting and presenting submissions to the client
Consulting on the selection process
Helping draft the selected artist’s contract
Acting as a liaison between the artist and client, ensuring a smooth process that adheres to timelines
Collaborating on the unveiling event and communications rollout
The result?
The Genesis GV80 Art Car successfully promoted the Explore Art NL app launch while creating engaging public art that sparked conversation throughout St. John's. The project generated positive community feedback and established the foundation for future Art Car collaborations.
Gallery
Photo: Paul Daly
Photo: Paul Daly
Photo: Paul Daly
Photo: Paul Daly
Photo: Paul Daly
Photo: Paul Daly
About the Artist
Vanessa Iddon is an illustrator and designer at Perfect Day in St. John's. She completed an ambitious personal project, creating and sharing artwork online every day for 1,460 days via Instagram (@vanessa_iddon).
In this digital illustration, a gardenscape is filled with surrealist flora that come alive and observe the world around them. The sun, heart, and worm overlap the botanicals and luminate them with their vibrancy. This is a whimsical illustration that captures the absurdity of my work, as I love to play with visuals and concepts that are used in an unconventional and humorous way.
Artist Statement
VOCM
New App Aims to Promote Province’s Thriving Art Community
https://vocm.com/2021/09/24/new-app-art-2021/
Press
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Let’s work together
If your organization is looking to engage with artists—whether for a single event or a province-wide project—we're here to help. Business & Arts NL’s Brokering Services ensure that your partnership with the arts is thoughtful, effective, and impactful.
info@businessandartsnl.com