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(Un)Common Work

When creativity and commerce converge the results are transformative for all. Our mission is to facilitate meaningful dialogue and purposeful partnerships between the arts and business communities, generating positive impact and cultivating a vibrant, creative, and resilient province like no other.

Join the community

For the Arts

Our services help artists and arts organizations improve their business practices, and connect them to the business community. Explore all we have to offer.

For Businesses

Find your path to connection and inspiration. Whether you’re looking to volunteer, engage an artist, attend an event, or learn more, we can connect you. 

Our Impact

  • a hanging artwork made of hundreds of resin balls is suspended from the ceiling of the mental health and addictions centre in St. John's

    $1,177,687

    In commissions, gigs, and sponsorships leveraged between business and arts.

  • Local folk group The Split Peas perform during the Unscripted Twillingate Digital Arts Festival’s "Kitchen Party," while attendees dance joyfully in a rustic venue.

    444+ Stories

    Published featuring arts/business collaborations in NL.

  • a conference room full of 200 people seated, facing a stage with a speaker on it. The stage is covered in pop-up banners and there are projected screens on either side of the stage.

    109 Events

    Fostering connections between creative people from every sector. Knowledge and resource sharing to build capacity in the arts.

  • A large fish sculpture by Ian Gillis and Marc Fiset prominently displayed outdoors near water at the Wharf at Quidi Vidi, with the green Quidi Vidi Brewery building and watercraft visible in the background under a clear sky. Photo by Ritchie Perez

    349 Projects

    Commissions and arts partnerships supported.

Featured Programming

A digital graphic with a blue background promotes a free online workshop titled "Strategic Planning and Why It Matters." The event details are in black and white text, stating that it will be held on Wednesday, March 19, from 1:00–2:00 PM (NL time).
A digital graphic with a bright yellow background features black text and logos. At the top, there are two logos: on the left, the "Business and Arts Newfoundland and Labrador" logo with an ampersand design, and on the right, the "Genesis St. John's"

Spotlight on Partnerships