The Art of Going Out is a pilot project spearheaded by Business and Arts NL. Working with Ray Agency to help focus our messaging and create fun, sparkling, touching campaign, we reached out to the arts community seeking organizations interested in joining in the experiment. Now, we’re working together with ten local organizations to see if we can:
- Help audiences remember how great it feels to get out of the house and go out on the town to an arts event.
- Help arts organizations reconnect to these (and maybe new!) audiences.
- Prove that in the arts community, we’re not competing for audience members, but working together to create a vibrant and sustainable arts and cultural sector.
Interested in learning more? In helping spread the word? Reach out to firstname.lastname@example.org and visit The Art of Going Out microsite.
This project has been made possible [in part] by the Government of Canada and the Government of Newfoundland and Labrador’s Department of Industry, Energy, and Technology. Ce projet est financé [en partie] par les gouvernements du Canada et Terreneuve et Labrador.